E-Marketing Strategy

We value your every minute and help you lead your business to success with the best possible solutions.

Strategies Most Effective

The web development team at Moov Technology Solutions create websites that bring your audience closer to your brand. Developing richer content that incorporates text, custom imagery, maps, diagrams and custom video production. And, while designing your website we plan for top ranking across all search engines.

We create brand and channel appropriate engagement levels beyond our competition, and we guarantee client satisfaction.

Define a Goal

Developing clear goals and eStrategy is paramount to successful clean and clear execution of an E-Marketing program. We will walk you through this process. Steps we undertake include:

  • Undertake online industry/competitor research
  • Develop a model for an online sales engine
  • Map customer buying process
  • Develop key word map for industry
  • Define goals & develop E-Business plan
  • Set-up a timeline & marketing calendar

Configure Tracking & Metrics

We develop KPIs (key performance indicators), metrics and measures allow us to quickly see what marketing tactics and campaigns work better to generate and convert leads, including:

  • Onsite, offsite & secondary SEO metrics
  • Define paid search & display ad metrics
  • Landing page and conversion metrics
  • Fulfilment and delivery metrics
  • Customer service metrics
  • Develop social media metrics

Creative Implementation & Design

Coming up with a creative approach is the best way to turn a good strategy into industry leading results. Step 3 sees our creative team set to task on developing a creative platform and executing tactics, steps include:

  • Develop a solid creative platform
  • Write copy, shoot images and produce video
  • Build sites, tactics and materials
  • Media planning and buying
  • Execute campaign tactics
  • Provide client reporting and updates

Manage, Review & Improve

Once the site(s) are live and campaigns are running it’s crucial to monitor performance and aim to make incremental improvements to user experience, ads and visibility. We try to monitor and improve via:

  • Ongoing SEO and monitoring
  • Monitor paid search & display ad metrics
  • Alter landing pages to improve conversions
  • Monitor back of house metrics and improve
  • Monitor customer service metrics and improve
  • Ongoing social media tactics and promotions